Ever looked at a newspaper ad or a billboard and thought, "I could do better"? Well, here's your chance to prove it. And you might just win a paid marketing internship while you're at it.


Create a national marketing campaign promoting the four course material choices (new, used, rental and digital) that students have for the Fall 2012 back-to-school season.

Your campaign should:

- be executable in the more than 850 participating Follett-owned college bookstores.

- include both traditional media (print ads, billboards, in-store posters) and new,
   innovative ways of communicating with students in unexpected places.

- cost no more than $1,000,000 to execute. (See our resource center for details.)

The team that creates the most compelling campaign in compliance with the requirements stated in the "Challenge" section above will receive a paid summer marketing internship (free housing included) at Follett corporate headquarters in Chicago.


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